Case studies >myWorldlink app
Case Study: myWorldLink app
This article reveals the steps involved in the creative journey of branding and product design for the MyWorldLink app, an innovative intercom application.
About Project
MyWorldLink app, created by Nepal’s leading Internet and Network Service Provider, WorldLink, serves as a powerful tool for users to manage their internet connectivity while providing the company with a platform to showcase their latest plans and offerings. It allows users to view and manage their account and services, check their usage, pay bills, and more. It also provides WorldLink with an opportunity to market their services and plans, connect with customers, and provide a better overall experience for their users.
Problem Statement
- The design lacked user-friendliness for non-technical users to perform even basic tasks.
- The design appeared outdated and overly cluttered, failing to captivate the attention of visitors.
Target Audience
WorldIink Customers
Age: 15 to 35
Profession: students, people also in non technical field
Goals and Objective
- Reduce the number of minor-issue calls in the call center (Eg: Check subscription status, minor router related issues, renew/extend subscription)
- Non tech savvy people can easily use the app
- Increase the number of active users from 57% to 70%
- Reduce the complexity to perform tasks
User Goals
- Review subscription status
- Troubleshoot internet issue
- Report internet issues
- Renew/purchase new plan
- Change wifi settings
- Monitor connected devices
- Monitor bandwidth usage
- Easily connect to myWorldLink wifi
Research
During the research phase, we conducted interviews with customers of WorldLink and developed a user persona based on the gathered insights. Following the interviews and user research, we proceeded to create a user journey map that visualizes the steps and touchpoints users go through when interacting with WorldLink’s services and app.
User Journey
A user journey map typically includes key stages, touchpoints, actions, thoughts, emotions, and pain points encountered by the user along the way. It helps UX designers and teams understand the user’s perspective, identify areas of improvement, and make informed design decisions to enhance the overall user experience.
We documented all the user goals and utilized that information to create a comprehensive user journey map, enabling us to gain a deeper understanding of the user’s entire journey and their interactions with the application.
User persona
User Journey Map
Design
After extensive research and thorough brainstorming sessions, we have reached the final design for the revolutionary WorldLink app. This app represents the culmination of our efforts to create an innovative and user-friendly platform that will connect people from around the globe in a seamless and meaningful way.
The finalized design for the WorldLink app encompasses a range of cutting-edge features that ensure its effectiveness and user appeal. The interface is sleek, intuitive, and optimized for seamless navigation across different devices, including smartphones, tablets, and computers. We paid meticulous attention to the visual aesthetics, employing modern and captivating design elements that reflect the app’s global connectivity theme.
After the client finalised the design, I spent a lot of time describing the user interface so that the developers could understand how to code it. The user interface design is a crucial part of any software development process, and I wanted to ensure that the developers had a clear understanding of the client’s vision. This would help them to code it accurately and efficiently. Even though I am working with Figma, which makes exporting the code quite easy, it is always helpful to have a reference point.