Case studies > Krispcall
Case Study: Cloud phone system krispcall
The article unveils the creative process on branding and product design for krispcall, cloud-based communication platform where users can converse virtually through an internet protocol
About Project
KrispCall is a cloud-based communication platform where users can converse virtually through an internet protocol. It is a modern take on the telephony system which replaces the spacious, costly, and demanding traditional phone system with an internet-based telephony system.
Problem Statement
Possible Solution
With its analytics tools, this platform allows you to keep track of what’s going on in your team. With our additional features, we can keep track of the customer. A fantastic VOIP application for all platforms that allows you to simply sync your mobile contacts with our platform. You may build separate workspaces for different businesses, form your own team, buy different foreign numbers, configure your business’s hour strategy, internal call/extension and toll free numbers, and use click to widget tools to rapidly convert website visits into sales calls.
Target Audience
Gender: All
Age: 20 to 50
Profession: Working and Call support
Goals and Objective
The main objective of krispcall is for you to be able to handle all of your personal, commercial, and corporate telephone needs from one app. You may purchase any international phone number from the comfort of your own home. KrispCall enables you to quickly create your own national, toll-free, local, shortcode, and international numbers (for over a hundred countries). Manage your call logs with ease. With unified callbox, you can manage and monitor all of your business calls, recorded conversations, messages, and voicemails from a one app.
Marketing/Branding Goals
Increase Profits : To increase sale lower prices than other compitetors.
Social Media : Social media is new type of platform where you can create your.
Use referals : We can use referral program to increase product productivity.
Research & Competition Analysis
UX Research helps us identify and prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models.
Major competitions for Krispcall where Open phone, Call Hippo, aircall, Justcall and Dailpad.
Web Design
After the analysis and some research, I started to construct the design system for the project. A design system is a collection of reusable functional elements–components and patterns–guided by clear standards that product teams use to create a consistent experience across a range of products.
Color has a big impact on how people view your brand. You may use color meanings to help you better attract and connect with your target consumer, whether you’re a fashion business attempting to connect with a younger audience or a medical supplies store wanting to improve customer trust.
Typography is a way to use text as a visual to convey a brand message. This design element is important for graphic designers not only to build personality, convey a message but also to grab the viewer’s attention, build a hierarchy, brand recognition, harmony and establish value and tone of a brand.
UI Decisions
UX design deals with working to achieve outcomes. These outcomes include shaping users’ subjective reaction to what you create, but that does not mean your design decisions should be subjective as well.
Working on the project, I wanted to make the users more visually aware about the interface of the application. For that reason, I have made maximum usage of a variety of visaualization approaches.
Handing Over To The Developers
I spent a lot of time describing the user interface so that the developers could understand how to code it. Despite the fact that I’m working with Figma and it’s quite easy to export the code, having a reference point is always useful.
Final Product
Read full case study